Retailer Objective

Build awareness and increase consumer visits to the Minute Clinic for the annual Flu Shot program.

Engagement

Developed retailer based sample pack:   • Negotiated multi-year contract with #1 Chain Drug retailer, CVS/pharmacy.
  • Coordinated with 4,000+ stores for annual consumer Flu Shot program.
  • CVS supported with branded shelf-talkers, 8 weeks of circular wraps with brand ID and other merchandising.
  • Delivered to consumers with Flu Shot (average $10 / shot) by CVS as consumer incentive.

Results

Increased consumer visits to Minute Clinic resulting in early completion of Flu Shot program in most markets and incremental Flu Shot revenues.