CoOptions Shopper Marketing

Life-to-Shelf^TM

Life-to-Shelf^TM is a powerful next level approach to shopper marketing, grounded in the premise that the way consumers use products should be connected to their lives in real and relevant ways.

This approach allows retailers and brands to anchor themselves throughout the purchase cycle - not just at home in front of the TV or at the shelf.

RETAILER
· Unique Retailer Positioning &
Shopper Value Propositions
· Shopper Insights
· Retailer Proprietary
Marketing & Media Assets
· Retailer Goals & Strategies

THIRD PARTY ASSETS
· Lifestyle Touchpoints
· Tradional Media
· Digital Media
· Strategic Partner Assets

BRAND
· Unique Retailer Positioning & Consumer Value Propositions
· Consumer Insights
· Brand Packaging Proprietary Marketing & Media Assets
· Brand Goals & Strategies

SHOPPERS
· Shoppers as Consumers
· Shoppers as active consumer agents
· Shoppers as passive consumer agents

Life-to-Shelf
(and back again)

CONSUMERS
· Consumers as individual assets
· Consumers as group/unit users
· Consumers as influences vs. users

For example, if a brand and retailer want to build a rapport with Diabetic consumers, why leave out the trusted Endocrinologist or Diabetes Educator?

If a brand and retailer want to attract and retain sports enthusiasts in the community, what better way then to engage with them at retailer sponsored grass roots sporting events with local sporting goods store support? The net result?

Out-of-store lifestyle assets provides a vehicle for brands and retailers to step up their collaborative shopper marketing plans - a powerful engine for building sales, usage and loyalty. We coined this integration of retailer, brand and lifestyle assets Life-to-Shelf^TM Shopper Marketing, and it's what we do best.

download chart - rightclick SaveAs life2shelf.png 28kb

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