Life-to-ShelfTM is a powerful next level approach to shopper marketing, grounded in the premise that the way consumers use products should be connected to their lives in real and relevant ways.
This approach allows retailers and brands to anchor themselves throughout the purchase cycle, not just at home in front of the TV or at the shelf.
Out-of-store lifestyle assets provides a vehicle for brands and retailers to step up their collaborative shopper marketing plans.
If a brand and retailer want to build a rapport with Diabetic consumers, we include the trusted Diabetes Educator.
If we want to attract and retain sports enthusiasts in the community, we engage with them at retailer sponsored grass roots sporting events with local sporting goods store support.
We coined this integration of retailer, brand and lifestyle assets Life-to-ShelfTM Shopper Marketing, and it's what we do best.
At CoOptions, we believe and practice the Power in PartnershipTM in our daily work and while managing our external vendors.
Our business environment is one of open exchange across levels and functions, creating a powerful and dynamic environment where creativity and strategic thinking sync up.
We believe that great ideas are rarely flashes of genius, but rather naturally occurring insights that spark to life and are built upon by the team.